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The Latest Polymer from Lubrizol

Fixate Design works for hair styling products.

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By: TOM BRANNA

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The Lubrizol Corporation’s personal and home care business introduced Fixate Design polymer (INCI: Polyacrylate-32) for the “ultimate formulation flexibility for clean, lustrous, long-lasting volume and hold in hair styling applications,” according to the company. The versatility of Fixate Design polymer provides formulators with creative options and degrees of freedom while maintaining superior performance in mousses, curling creams and sprays and a wide variety of other hair styli...

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